Question: How is [ insert company ] different from other [ insert product category ] companies you are aware of ? is an example of

"How is [insert company] different from other [insert product category] companies you are aware of?" is an example of this type of brand survey question.
unaided awareness
aided awareness (familiarity)
brand attribute ratings
top-of-mind descriptor
"How is [insert company] different from other [insert product category] companies

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