Question: How is the B 2 B purchasing process different from the consumer decision - making process? ( Check all that apply. ) Multiple select question.
How is the BB purchasing process different from the consumer decisionmaking process? Check all that apply.
Multiple select question.
It is often a longer process.
It might involve a committee of decision makers.
It is a relatively quick process.
It is often less complex.
It often is the result of derived demand.
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