Question: How is the lifetime value calculated? (Enter and then explain the basic formula) 2.Apply the formula to a real scenario that you are researching or

How is the lifetime value calculated? (Enter and then explain the basic formula)

2.Apply the formula to a real scenario that you are researching or creating. List any assumptions you make to move your calculation forward, if any assumptions were necessary to make it viable.

3.Do you consider this indicator or this formula ethical?

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