Question: How is the strategic planning process for small companies different from that for large companies? The planning horizon should cover at least five years into
How is the strategic planning process for small companies different from that for large companies?
The planning horizon should cover at least five years into the future.
The process should be informal and not overly structured "a shirtsleeve approach."
The process should begin with setting objectives and conclude with competitive analysis.
The process is formal and standardized.
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