How It Worked Out at Comcast

Suzanne and her team tested Options $2$ vs$.3$ with a sample of customers who just purchased Xfinity. These customers received the normal $90$ day communicatic In addition, one$-$half of the test sample received an email with an actual promotional offer to sign up for Xfinity mobile service and receive a $$500$ Visa gift card. TI other half received an "educational" email about the advantages of the service that didn't include an actual offer $($but did include a follow$-$up offer a few months lat

Ontion #$3$ carried the dav Cuistnmers seemed to nav more attention to the enntent when the messane was nnsitinned as edurational rather than when it was cleaz

What did Comcast discover in its research of various email option scenarios to customers in regard to marketing?

A$.$ Customers reacted more favorably to messages that included a subtle sales pitch than to any other type of email.

B$.$ Customers commented that they appreciated daily emails from a consistent employee of Comcast.

C$.$ Customers paid more attention to the content of email when the message was deemed educational rather than primarily a sales pitch.

D$.$ Customers paid more attention to email that is sent daily rather than messages that are sent less frequently.

E$.$ Customers ranked promotional emails as the most desired.