How It Worked Out at Eskimo Joe's Stan chose Option #1 and reopened Eskimo Joe's as a trendy restaurant. Today the company consists of three restaurants that locals call "The Three Amigos." The original Eskimo Joe's, located right across from campus, still serves up burgers, cheese fries, and other fun fare, while Mexico Joe's offers south-of-the-border food, and Joseppi's is a family-style Italian place. And the rise of online shopping and the continued cult-like status of the logo have driven Stan's Eskimo Joe's clothing business to unanticipated heights.

Courtesy of Eskimo Joe's

Eskimo Joe's had to reassess their position in the market when the laws of Oklahoma changed. Which of the following is NOT part of the trading-up phase of the wheel of retailing (the phase that Eskimo Joe's chose to fall within)?

A.Moderate prices

B.Better facilities

C.Low margins

D.Increased quality merchandise

E.Some services

When Eskimo Joe's first started, it would have found itself in the entry phase of the wheel of retailing. Which of the following is NOT part of the entry phase?

A.Low margins

B.Some services

C.Low prices

D.Low-end facilities

E.Limited or no services

A system that may collect sales data of Eskimo Joe's apparel that is connected to a store's inventory-control system is _________.

A.beacon marketing

B.omnichannel marketing

C.a perpetual inventory unit control system

D.an automatic reordering system

E.a point-of-sale system

A retail strategy that provides a seamless shopping experiencefrom online, by telephone, or in a brick-and-mortar store-is known as ________.

A.a POS system

B.beacon marketing

C.an automatic reordering system

D.a perpetual inventory unit control system

E.omnichannel marketing

It appears that Eskimo Joe's with three restaurants known as The Three Amigos pays close attention to the ________, the actual physical facility where the services are performed, delivered, and consumed.

A.wheel-of-retailing

B.beacon marketing

C.retailing

D.servicescape

E.retail borrowing