How likely is it that you can sell something without the prospect$$s attention? Let$$s assume you do get the prospect$$s attention, but they have no interest? What can you do to move them from interest to desire?

Imagine you are salesperson for Facebook who is trying to convince small businesses to advertise on Facebook. What are some objections you might run into? As a salesperson, what can you say or offer to overcome those objections?

Identify one of the chapter concepts that interests you, do an internet search and present a current events article on$-$topic to discuss with your peers. Include the link for the article in your initial post.