Question: How many gross rating points (GRPs) would be needed in a media schedule if an advertisement had a reach of 60% and a need for
How many gross rating points (GRPs) would be needed in a media schedule if an advertisement had a reach of 60% and a need for an average frequency of 15?
Question 67 options:
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| 900 |
|
| 1200 |
|
| 1500 |
|
| 600 |
|
| 300 |
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