1. How might Amazon utilize a business-level cooperative strategy to create a competitive advantage? Of the four business-level cooperative strategies presented in section 9-2 of the textbook, which is most likely to be of significant value to your team's firm? Why? What are the risks associated with this strategy and how might they be managed?

Figure 9.2 Business-Level Cooperative Strategies Complementary strategic alliances Vertical Horizontal Competition response strategy Uncertainty-reducing strategy Competition-reducing strategy