Question: How might consumers handle perceived risk when purchasing and using services? Seek information from respected personal sources Compare service offerings and search for independent reviews

How might consumers handle perceived risk when purchasing and using services?
Seek information from respected personal sources
Compare service offerings and search for independent reviews and ratings via the Internet
Rely on a firm with good reputation and look for guarantees and warranties
Ask knowledgeable employees about competing services
All of the above
How might consumers handle perceived risk when purchasing and using services?

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