How might the supply side of a service such as an airport be adjusted to match demand?
Question:
How might the "supply side" of a service such as an airport be adjusted to match demand? Argue for the single most important practise.
12. Suggest four best practises to make waiting in line more bearable.
13. Why does customer loyalty support a service firm's profitability?
14. What is "service tiering"? What is most critical in designing service tiers? Give an example.
15. When is the best course of action to "fire" i.e. not deal with a customer? Five good reasons please.
16. How might the four communications problems posed by intangibly be overcome?
17. How can (per our text) the marketing mix (price, product, place, promotion) be used to manage demand?
18. When is "servant leadership" in supporting employees most effective? When is it least effective or inappropriate?
19. How might a business owner or manager know what a customer wants per the GAPS model?
20. What is unique to the marketing of services as compared to other types of marketing?
Microeconomics An Intuitive Approach with Calculus
ISBN: 978-0538453257
1st edition
Authors: Thomas Nechyba