Question: How much do you think consumer conversation actually influence purchasing decisions? Can you quantify this influence or find research that proves it? 2. Ethics play

How much do you think consumer conversation actually influence purchasing decisions? Can you quantify this influence or find research that proves it?

2. Ethics play an important role in social media management. Do you feel it is ok to reward super-fans or brand advocates with free products and special offers? How do you decide who gets rewarded and who doesn't? What about direct payment for posting?

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