Question: how opinion leaders play a role in diffusion process? Also, which indirect reference group is influential in creating word-of-mouth for shopping of the luxurious products

how opinion leaders play a role in diffusion process? Also, which indirect reference group is influential in creating word-of-mouth for shopping of the luxurious products in upper class? Discuss

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how opinion leaders play a role in diffusion process? Also, which indirect reference group is influential in creating word-of-mouth for shopping of the luxurious products in upper class? Discuss

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