How the personality and motivations of targeted consumers influence the brand identity and marketing strategies of a company or product. Choose a company or product and discuss its marketing and branding using insights from this weeks readings. In your paper, ensure to address the following:

• What personality traits does the target market or market segmentations have?

• How have these been integrated into the campaign?

• What are the consumer motivations driving this marketing strategy? Be specific with your examples and use insights from your reading.

• 500 words with 4 peer-reviewed articles. The references are not included in the 500-word count.