how this apple strategy (uniqueness) can be improved?

and a conclusion

The effectiveness of these strategies (Competitive Advantage) Businesses use the strategy of product uniqueness to set their own offerings apart from those of their rivals. Apple's success can be attributed to a strategic vision that went beyond conventional desktop computers to encompass mobile and wearable technology. The Apple brand's continuous success can be credited to both performance and design, which set it ahead of other businesses. Apple places a strong emphasis on product development in order to continue growing by creating appealing and innovative technological products. Which made customers feel special and up-to-date with their Apple products. We can also notice its effectiveness in the loyalty of Apple's customers and how the threat of substitution is low among them. Correspondingly, Apple is not hesitant to set its prices for its products in line with their worth. As a result of their insensitive customers. Thus, Apple's suceess is primarily due to this strategy