Question: how to answer this question? QUESTION 4 An organization needs to consider the number of channel members to maintain efficiency. Therefore, the decision to select

how to answer this question?

QUESTION 4 An organization needs to consider the number of channel members to maintain efficiency. Therefore, the decision to select which distribution strategy is necessary to determine the number of channel members. a) Determine what is the main factor to consider before selecting the distribution strategy. (5 marks) b) Differentiate with relevant examples between the different distribution intensity strategies. (15 marks) (Total: 20 marks) QUESTION 5 As a small electrical appliances manufacturer who has just ventured into this industry, various areas will require consideration. One such area is the promotion strategy. a) Between the pull and push strategy, discuss which strategy is the most appropriate. Please provide your justifications. (6 marks) b) Explain how you might plan to use both push strategy and pull strategy to develop your marketing strategy. (14 marks) (Total: 20 marks)

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