From soap to soup, Unilever markets a wide range of personal care products, foods, and household cleaners
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Question:
1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products?
2. Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for Real Beauty? Why?
3. Do you agree with Unilever’s decision to link its brands with efforts to encourage healthy and environmentally sustainable behaviors? Explain your answer.
Related Book For
Financial Accounting
ISBN: 978-0078025556
8th edition
Authors: Robert Libby, Patricia Libby, Daniel Short
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