Question: How Values & Attitudes Affect Behavior: Thinking Beyond Profit to Create Value for Society This Example describes how at times employees could think that a

How Values & Attitudes Affect Behavior: Thinking Beyond Profit to Create Value for Society

This Example describes how at times employees could think that a companys sole purpose is to make a profit. This may discourage the employees full involvement by being radically different from their own individual values and attitudes. However many organizations have broader values than this. Organizations such as IBM, PepsiCo, and Procter & Gamble include service to the community as part of their value-driven mission.

YOUR CALL

Where do you think the inspiration for giving a firm a motivating purpose and values beyond making money should come from? Does it come from a companys leaders? Do you think it could begin as voluntary activity, as with employees finding each other through company chat rooms and sharing ideas in their free time?

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