How will I Get the Customers?
1. What is the unique selling proposition behind Dr. Joey's Skinnychews?
2. Marketing strategy is sometimes referred to as "the 4 P's - Product, Place, Price, and Promotion". Which of the "P's” has Dr. Shulman managed well? Where can she use some help?
3. What does Dr. Shulman bring to the product? Why might customers choose her product over other weight control products?
4. Dr. Joey's Skinnychews has an impressive list of product benefits and sells for about $20 per bag of 30. Compare this to the range of other weight control products on the market. Could this product use a skimming price strategy?
5 Jim and Kevin each suggest a different distribution strategy. Who do you think is correct? Why? Given current demand, would you put more resources into building the brand or expanding production?

Answer rating: 100% (QA)

How will I Get the Customers There are a few different ways that you can get customers to visit your website One way is to use email marketing tools to send emails to potential customers and ask them ... View the full answer