How will Lego practice mass customization? To think about mass customization for Legos, consider Who are the customer types for Lego? (Think relailers, B2B). Who are the MVCs? MGCs? BZs? What are the customers buying when they buy Legos? If customers buy packages of Legos to resell, what olse do they need? What is ther expanded need set? What is the opportunity to lock customers into a learning relationship and buld a share of customers for Legos? is there any opportunity, ever, at all for Logo to baild learning relatonships with any end user? How and why? (150 points, around 500700 words) For the toolbar press ALT+F10 (PC) or ALT+FN+F10(Mac)