How will you identify prospective customers? What is their profile? Who is your competition? What are the
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Question:
- How will you identify prospective customers? What is their profile?
- Who is your competition?
- What are the distinguishing characteristics of your product or service?
- What types of advertising and sales promotion will you use?
- What types of research should be conducted to collect the information you need?
- What sources of outside professional assistance would you consider using to help with marketing research?
- Will you focus on a limited market within the industry?
- If you determine that several distinct market segments exist, will you concentrate on just one segment?
- How do you plan to forecast sales for your product or service?
- What sales forecasting techniques are most appropriate to your needs?
- How reliable is your sales forecast?
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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