Question: How will you target (or how would you recommend targeting) the chosen segment(s) and what targeting strategy will be used and why? TARGETING STRATEGY Target

How will you target (or how would you recommend targeting) the chosen segment(s) and what targeting strategy will be used and why?

How will you target (or how would you recommend

TARGETING STRATEGY Target customers with compelling message(s) and desired product (s) Undifferentiated marketing: a single product for the entire market (e.g. sugar) and good when there is little competition in the market. Differentiated marketing: a multiple segment targeting strategy where product are modified for various segments (e.g. Colgate toothpaste). Different strategies for different segments. Can be costly and lose focus when serving many segments. Concentrated marketing: a single segmentiche strategy where company focuses on a well defined segment (e.g. Fortune magazine). Good option when competing against larger firm. Micromarketing or One-to-one: Proctor & Gamble introduced its Pantene Relaxed & Natural shampoo and conditioner product line, it created and ran a unique marketing campaign to target African American women

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