How would Geoffrey B$.$ Small answer the question "what is this firm's business?"

a$.$ Making clothes for environmentally aware customers.

b$.$ Offering a great product and great service by honestly communicating with the customer.

c$.$ Showing people how clothes should be made$--$locally.

d$.$ Giving the customer something they need badly enough that they will pay for it$.$

To which marketing management philosophy does Geoffrey B$.$ Small subscribe?

a$.$ Product Orientation

b$.$ Marketing Orientation

c$.$ Sales Orientation

d$.$ Societal Orientation

When Small describes how his customers choose to purchase his clothes $($by evaluating that his brand is environmentally conscientious, whereas most other brands are not$),$ which condition of exchange is being met?

a$.$ Each party has something of value to the other party.

b$.$ Each party is capable of communication and delivery.

c$.$ Each party is free to accept or reject the exchange offer.

d$.$ Each party believes it is appropriate or desirable to deal with the other party.