How would I go about creating a BCG table for McDonalds? The matrix is not based on products, it is based on divisions. Look at the financial table that accompanies the matrix...you don't just place products in the different quadrants. You make calculations for industry growth rate and relative market share for the divisions of the company. Then based on those calculations, place the divisions in the appropriate quadrants. 2 - Look at the discussion post I made and look at the case guidelines I posted...they walk you through making the calculations for relative market share and industry growth rates and I've included some shortcuts that make the calculations much easier. Try the following in Google: mcdonald's divisional structure and divisional revenues The results show that there are three divisions - USA, International Operated Markets, and International Developed Licensed Markets. You will need to find the revenue and profit numbers for each division in order to make the necessary calculations for the BCG Matrix. Those three divisions will make up your BCG matrix. Check out https://csimarket.com/index.php - it reports divisional financial information for a lot of companies. I would start there for your company for the case and for McDonald's