Question: how would p&g(www.pg.com) develop a differentiated marketing plan with real life examples In light of Figure 8.2, how would P&G (www.pg.com) develop a differentiated marketing

how would p&g(www.pg.com) develop a differentiated marketing plan with real life examples

In light of Figure 8.2, how would P&G (www.pg.com) develop a differentiated marketing plan with real examples Target Market Behavioral Segmentation Breakdown Unaware Aware Not tried Tried Negative opinion Neutral Favorable opinion Rejector Not yet repeated Repeated Loyal to other brand Switcher Loyal to brand Light Regular Heavy User

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