how would you advise the firm for the future, based on adjustments to their marketing mix?

For Carl Burger to rise above all other dealerships offering identical vehicles and services, they would need to re$-$brand and sell the whole experience, including the other services they provide. If I were a consultant tasked with advising this company on adjustments to be made with its marketing mix, I would say it should reconsider its business strategy and significantly adjust to rebranding. The law prohibits false, deceptive, and misleading advertising. Advertising should provide accurate information to help you decide if you think the product or service is fair and that you can form your own opinion as to what you should do$.$ Some car dealers do$.$ The right marketing mix for Carl Burger would be to do everything they can to be transparent and honest and showcase their integrity. Dealership marketing plays a crucial role in the overall success of a dealership, primarily in the sale of cars and not as much in the other departments. It involves promoting and advertising the dealership$$s products and services to attract potential customers. Effective marketing strategies can help dealerships stay ahead of the competition, build trust and credibility with their audience, and drive more car sales.