Question: How would you expect consumers to behave when a disaster strikes and how can brands leverage disasters? None of the above Consumers will quickly adjust

How would you expect consumers to behave when a disaster strikes and how can brands leverage disasters?

  • None of the above
  • Consumers will quickly adjust to survival mode; if brands are able to quickly meet the increased demand from loss of infrastructure, they will successfully leverage disasters to their own and their customers benefit.
  • Consumers will slowly adjust to survival mode; if brands are able to slowly meet the increased demand from loss of infrastructure, they will successfully leverage disasters to their own and their customers benefit.
  • Consumers will never adjust to survival mode; if brands are not able to meet the increased demand from loss of infrastructure, they will still successfully leverage disasters to their own and their customers benefit.

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