Question: How would you respond to this post? When examining price elasticity, we know that this measures the responsiveness of quantity demanded relative to changes in

How would you respond to this post?

When examining price elasticity, we know that this measures the responsiveness of quantity demanded relative to changes in price level (Douglas, 2012). Price elastic demand is the reaction to price changes, up or down, where the percent change in quantity is significantly larger than the price change (Douglas, 2012). When looking at the nicotine industry, weve seen large changes over the past 20 years. Smoking went from being a popular and accepted activity, to one that is basically banned in all buildings and closed spaces, and even some open spaces due to the health issues it causes not only the smoker, but the second-hand smoke victims. In 2009, the government passed the Family Smoking Prevention and Tobacco Control Act which allowed the FDA Center for Tobacco Products to establish nicotine product standards for tobacco products that can improve public health (Ribisi, Hatsukami, Huang, Williams & Donny, 2019). This was largely ineffective as they found many people given the low-nicotine products created an underground market for the higher nicotine products. They also began imposing taxes on these products which drove prices up significantly for the consumer as a deterrent. However, given the highly addictive nature of nicotine, the price increases were not a deterrent to those addicted smokers. You can argue that with this group there is price in-elasticity of demand since the demand hasnt waned. In this example, were looking at two different groups; the heavily addicted habitual smokers and so-called social smokers. Social smokers while can be described as at a lower level of addiction to nicotine, are far less predictable or reliable for sales. Most claim to not purchase nicotine regularly themselves, but to bum a cigarette from their friends while out. The assumption would be that this situation would be more elastic as social smokers would be more sensitive to large changes in price and can reduce demand at will.

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