how would you response to this? Using a low-cost strategy has protected Ryanair from the threat of new entrants. Ryanair has built a significant cost advantage over time through its efficient operations economies of scale, and strategic decisions to minimize expenses which makes it difficult of new entrants to replicate Ryanair's low-cost structure immediately. Ryanair has a strong brand recognition due to its reputation of offering low fares. Customers who prioritize cost savings are likely to