Based on the information from the link: the book "Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases" by Arthur Thompson 22 e ,

https://brytewave.redshelf.com/app/ecom/shelf

 

Please help me based on the Scenario provided in the document guide me with some ideas that I could answer to highlighted questions in the document.

GEB 4890

Fall 2023

Scenario Based Strategic Management Project (GEA2)

Strategic Management Scenario: Assume you are the Chief Executive Officer (CEO) of a company that only competes in one industry (the casual wear industry which includes apparel, accessories, and footwear) and only in one country (the U.S. which is your home or domestic market). Thus, you lack both product and geographic diversification. After several years of stagnant yet still profitable sales, you are charged with the task of recommending a strategy to the company's board of directors that will allow the firm to grow and improve its profitability.A basic SWOT analysis of the company's situation has revealed the following:

Internal Strengths Ample financial resources to grow Strong bargaining power over suppliers and buyers Strong brand name	Internal Weaknesses Weak competitive/business level strategy Lack of attention to changes in customer tastes and preferences Missing some key competencies
External Opportunities Expand into new geographic markets Enter new related product markets/ industries	External Threats Increasing competition in the industry Likely entry of new competitors

Based on the above scenario and SWOT analysis, provide ONE plausible decision alternative or recommendation for EACH of the following levels/types of strategy: (1) competitive/business level strategy, (2) corporate level strategy, and (3) international strategy. Please note that the board is looking for THREE total decision alternatives.

1) Decision Alternatives - What do you see as plausible decision alternatives to the business scenario you have been provided?Describe at least three alternatives; each should be discussed in detail and address different stakeholder perspectives.

What three strategic options/decision alternatives have you identified for your company? How would these alternative strategies impact the company's current shareholders, employees, and suppliers?

2) Implications of Decision Alternatives -What would be the implications of each decision alternative? Describe any ethical implications associated with each of the decision alternatives.

Explain the implications of each decision alternative on local and global communities. Specifically, what impact does each alternative have on the U.S. market (i.e., local employment and tax revenues) and the natural environment? Describe any ethical implications associated with these decision alternatives.

3) Recommendation - What should the strategy be so that the company is best positioned under each decision alternative?

Which decision alternative do you recommend and why?Make sure you fully describe your choice and explain/justify why it was chosen.

4) Functional Implications - As implications of your recommended decision, what are the actions needed in the next year for each function in the company: Marketing, Finance, Human Resource, Technology, Operations, etc.?

Describe the impact of your chosen decision alternative on how various functional area strategies should be performed. As examples, what must be done in manufacturing, marketing, and human resources so that these functions support your chosen strategy? You must address at least three functional areas.