https://downy.com/en-us

Choose Downy Brand.

1. Discuss the exemplary job done in creating a successful brand but also generating brand equity according to you. Include in your discussion, how the company has followed some tools discussed in the book to achieve its current state of branding and brand equity through branding and product and service strategies.

2. For the same brand that you have chosen to discuss in Qs 1, discuss what kind of pricing strategies have they adopted over the years and why. Discuss some of the promotional strategies used by the brand.

3. Continuing you discussion with the same brand, discuss if they indulge in push vs. pull strategy, the kind of intermediaries used by them, if they indulge in multi- channel retailing and incorporated e-commerce and M-commerce practices.

4. Finally discuss what kind of social responsible marketing is the brand indulged in.

This a Marketing Management class assignment. Thank you