https://hbr.org/2012/09/are-you-solving-the-right-problem

What problem are you trying to solve with your business venture? (Cafe Business)

• Repeat the name of the business and the service or product it provides
• Establish a Need for a Solution
• Justify the Need
• Contextualize the problem (see article)
• Write the Problem Statement. The problem statement, which captures all that the organization has learned through answering the questions in the previous steps, helps establish a consensus on what a viable solution would be and what resources would be required to achieve it.