https://hbr.org/2017/11/stop-doubling-down-on-your-failing-strategy

Using as an example of a company that has gone out of business or is declining in profit, what do you feel was their largest mistake? Might the company have been successful if they had done a better job implementing their strategies or was their primary strategy flawed? Use the Vermeulen \& Sivanathan (2017) article as a source. Do not use Blockbuster as the company! Additional Resource for Discussion Research: - K. Taghizadeh, K. Jayaraman, I. Ismail, and S. A. Rahman, "Scale development and validation for DART model of value co-creation process on innovation strategy," Journal of Business \& Industrial Marketing, vol. 31, no. 1, pp. 24-35, 2016