https://hbsp.harvard.edu/import/857298

What challenges or issues stemming from uncontrollable elements of the environment might Wendy's face in making a significant expansion into Africa? (Think of political, economic, and regulatory factors, infrastructure, and culture, to name a few areas of potential challenges).

What changes Wendy's might have to make to its product, pricing, promotion, and distribution if it opens locations in the foreign markets outlined by the case?

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