https://link.springer.com/chapter/10.1007/978-3-030-13020-6_20

Read the Case Study Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada

then use it to help with the question

Identify and apply another guiding theory (not Social Cognitive Theory) for BEST that could be applied to understand the behaviour change required for citizens to cycle to events and activities. Suggest a specific type of research that could be undertaken to better understand some of the factors within the theory you have chosen.