Question: https://lms.aub.edu.lb/pluginfile.php/1603932/mod_assign/introattachment/0/Longchamp%20Case.pdf?forcedownload=1 Why has Le Pliage been so successful? Should Cassegrain and Delafontaine continue to constrain it by limiting its distribution and promotion or should they

https://lms.aub.edu.lb/pluginfile.php/1603932/mod_assign/introattachment/0/Longchamp%20Case.pdf?forcedownload=1

  1. Why has Le Pliage been so successful? Should Cassegrain and Delafontaine continue to constrain it by limiting its distribution and promotion or should they let it grow to its full potential as a separate brand to Longchamp?
  2. How strong are Longchamps current value proposition and positioning in the marketplace? What do you think of its aspiration to move the brand upmarket, Is it the right decision?
  3. Should Longchamp extend its brand further? Why or Why not?

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