https://medium.com/swlh/the-amazing-flywheel-effect-80a0a21a5ea7

talk about the buildup and the breakthrough. What commonalities do you see in the companies in the book regarding how they got to that successful momentum. What about companies that have struggled since this book came out like Circuit City, Fannie Mae, Pitney Bowes, or even Wells Fargo. Did someone "hit the breaks" or is there more than just momentum that keeps a company going in the right direction? Can a company in a Flywheel move to a doom loop?

explain your answer

https://miro.medium.com/v2/resize:fit:1400/format:webp/1*841lMk4abs-HRzxAnNi2bQ.png

Use the example below to better understand

When companies fall into a doom loop and lose momentum it can sometimes be a result from moving too fast, or becoming big too fast. These companies would launch new programs to stay ahead of the competition, which resulted in overspending and bankruptcy. Circuit City had to file for bankruptcy in 2009, because of bad business practices and poor management. Wells Fargos has been in a few legal problems throughout the years, including the fake accounts scandal conducted by an employees. In cases similar to Wells Fargo I feel like bad executives are to blame for a lot of their problems. Being in a doom loop can be avoided by remembering the reason for starting the company, setting obtainable goals, and by showing employee or team appreciation.

The buildup and the breakthrough process are easily explained through a giant flywheel. A flywheel is very big and heavy and it takes great force in order for one to move it around on its axle. Once you keep using force and getting the flywheel moving it eventually becomes easier to move. The momentum to get the flywheel to spin is the buildup and the flywheel being able to spin is the breakthrough. Comparison companies don't understand that it takes many great pushes to eventually get the flywheel to move. These companies fail miserably because they lack consistency and are unable to understand that not one push can cause a breakthrough. The companies listed above have had little success since the book came out because at one point they had their flywheel going but once you get it going you can't let it stop. These companies hit the breaks and by doing this they have made it hard for them to get it back going in a positive direction.