Question: https://www.canny-creative.com/rebranding-failures-how-much-they-cost/ Identify at least TWO reasons on why brands discussed in the article have not enjoyed a successful transition from the new brand elements they

https://www.canny-creative.com/rebranding-failures-how-much-they-cost/

Identify at least TWO reasons on why brands discussed in the article have not enjoyed a successful transition from the new brand elements they have created.

: Use what you have learnt about the "6 criteria for developing effective brand elements" to support your answer.

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