https://www.casenet.ca/Cases/Eagle-Spirit-Marketing-1

A. Business Case Background - 20 Marks

A1: Background segmentation - considering the decision maker, problem statement and goals, segment relevant business case facts using case specific headings. Present relevant facts only, no analysis (5 marks):

A2: Why is this problem important? (2 marks)

A3: How urgent is the problem? (2 marks)

A4: What timelines must the decision maker's recommendations work within? (2 marks)

A5: Who are the key people and/or groups that you need to consider in solving the problem? (2 marks)

A6: Rank order any constraints or considerations that may limit the range of solutions i.e. cost, timeline? (2 marks)

A7: Identify and rank order the KEY ISSUES that must be addressed to meet the Decision Maker's goals. (5 marks)