https://www.cigarcitybrewing.com/

Differentiate between how the company markets its services on the web site, versus how a manufactured good would be marketed, by identifying their approach to:

• Intangibility (How does the web site appear to overcome the intangibility factor?)
• Inseparability (What is presented in the web site that connects the target market with the experience?)
• Variability (How does the web site convey that there is consistency in experience delivery?)
• Perishability (What elements within the web site convey urgency for the target market to take action?)