Question: https://www.indiegogo.com/projects/amazfit-x-curved-smartwatch-bow-to-the-future#/ https://go.indiegogo.com/blog/2020/08/amazfit-raises-3-3m-on-indiegogo-by-connecting-health-to-technology.html These are Case Study questions, the links above have the information needed. Question 1. Evaluate the current Pricing Strategy used by Amazfit-X. What

https://www.indiegogo.com/projects/amazfit-x-curved-smartwatch-bow-to-the-future#/

https://go.indiegogo.com/blog/2020/08/amazfit-raises-3-3m-on-indiegogo-by-connecting-health-to-technology.html

These are Case Study questions, the links above have the information needed.

Question 1. Evaluate the current Pricing Strategy used by Amazfit-X. What do you think might have been the main considerations in setting the current price for Amazfit-X?

Question 2. Considering that product characteristics have a considerable influence on adoption rates for new products, what product characteristics of Amazfit-X will promote or hinder its adoption? Make recommendation to the company to address the later.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!