https://www.listenfirstmedia.com/optimizing-social-success-during-ny-fashion-week/Links to an external site.

https://www-wgsn-com.limcollege.idm.oclc.org/insight/article/63fe69e0fbc2d36c90b44b35Links to an external site.

Please read the case study above about Michael Kors and the WGSN Article on Brand Strategies using Data. Explain about ZARA. Give examples of how ZARA has used similar strategies in social media to excite attention around the brand or product. If they have not used this strategy before giving examples of how they could and how and why they could benefit from using the analytics gathered through social media. please include measurable data and outcomes from their use of this strategy.