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Starbucks, an American Coffee Company and Coffeehouse Chain, was founded by Gordon Bowker, Zev Siegl, and Jerry Baldwin in 1971. Since the original coffee house's opening. about twenty three thousand locations in 70 countries have been established. Starbucks is recognized as a leader in the global market for specialty coffee roasting, retailing and marketing. The rapid growth of this seemingly simple business has led the company to expand its services to providing food products snacks, beverages, and other related products. In addition to the introduction of new products, Starbucks also implemented a rewards programs to offer frequent customers increased incentive to continue purchasing the company's products Starbucks was one of the first company to create a mobile App that allowed consumers to order and pay for their purchase before stepping foot in their desired coffechouse. Business Problew: Mobile Orders Starbucks was an early adopter of mobile order and payment technology "Mobile Order and Pay" app. It aimed to boost their sales and simultaneously reduce the burden of rising labor costs. Today, Online orders account for eight percent of the Starbucks' total transactions in the United States. Even though this might seem as a great innovation for the company there were some negative extermalities. There were too many hours. The lines began to grow too long as the baristas were busy fulfilling the Online Orders. This created bottlenecks at the drink delivery stations. The lines scared customers away, who would leave as soon as they entered the shop. Consequently, customer traffic dropped two percent in the last quarter. In an attempt to solve this problem the company added two baristas just to focus on mobile orders and payment during the peak hours. In attempt to tackle these issues, the company is looking to add "My Starbucks Barista", which is a similar system to Apple's Siri. It is a more personalized version of the "Mobile Order and Pay" however it also includes a voice and test ordering making it facilitating the process. This technology is looking to mimic the in-store counter experience Yet, they have to fix the long line problem' first, before implementing a new innovation, which will increase the speed of the transactions, and consequently add to the problem. This is of great significance as it is posing a threat to the The company seen a decline of two percent of customer traffic, which will only tend to increase over time. The number of people waiting for their drinks to be ready are exponentially increasing, leading to a fall in in-person purchases. This decline in purchases could prove to be detrimental to Starbucks' revenue in the coming T Solution: To Alleviate the overcrowding at the Starbucks' locations, the company should implement a system of mobile alert to notify customers when their order is ready to pickup. The company could also integrate mobile payment options into their loyalty Starbucks, an American Coffee Company and Coffeehouse Chain, was founded by Gordon Bowker, Zev Siegl, and Jerry Baldwin in 1971. Since the original coffee house's opening. about twenty three thousand locations in 70 countries have been established. Starbucks is recognized as a leader in the global market for specialty coffee roasting, retailing and marketing. The rapid growth of this seemingly simple business has led the company to expand its services to providing food products snacks, beverages, and other related products. In addition to the introduction of new products, Starbucks also implemented a rewards programs to offer frequent customers increased incentive to continue purchasing the company's products Starbucks was one of the first company to create a mobile App that allowed consumers to order and pay for their purchase before stepping foot in their desired coffechouse. Business Problew: Mobile Orders Starbucks was an early adopter of mobile order and payment technology "Mobile Order and Pay" app. It aimed to boost their sales and simultaneously reduce the burden of rising labor costs. Today, Online orders account for eight percent of the Starbucks' total transactions in the United States. Even though this might seem as a great innovation for the company there were some negative extermalities. There were too many hours. The lines began to grow too long as the baristas were busy fulfilling the Online Orders. This created bottlenecks at the drink delivery stations. The lines scared customers away, who would leave as soon as they entered the shop. Consequently, customer traffic dropped two percent in the last quarter. In an attempt to solve this problem the company added two baristas just to focus on mobile orders and payment during the peak hours. In attempt to tackle these issues, the company is looking to add "My Starbucks Barista", which is a similar system to Apple's Siri. It is a more personalized version of the "Mobile Order and Pay" however it also includes a voice and test ordering making it facilitating the process. This technology is looking to mimic the in-store counter experience Yet, they have to fix the long line problem' first, before implementing a new innovation, which will increase the speed of the transactions, and consequently add to the problem. This is of great significance as it is posing a threat to the The company seen a decline of two percent of customer traffic, which will only tend to increase over time. The number of people waiting for their drinks to be ready are exponentially increasing, leading to a fall in in-person purchases. This decline in purchases could prove to be detrimental to Starbucks' revenue in the coming T Solution: To Alleviate the overcrowding at the Starbucks' locations, the company should implement a system of mobile alert to notify customers when their order is ready to pickup. The company could also integrate mobile payment options into their loyalty