(https://www.onepeloton.com) to understand the products it offers to its customers. Read news articles about the company to further understand it's meteoric rise. Ignore the latest article of its failure and subsequent plan to sell the company to interested buyers.

7. Recall that none of the founders had no mechanical engineering background nor bicycle design and was strapped for cash. In that context and you were taken in as a business advisor, what are the pros and cons that the founder should consider given the two alternative strategies? Adapt an existing exercise bike with the required fittings to support the desired functionality.? Hire an expert to design a bespoke Peloton bike from the ground up and develop all the necessary electronics, software, and monitor specifications internally?