https://www.progressive.com/

Using above link, explore the Progressive Insurance Web site and respond to the following by writing at least one paragraph for each item and support your response.

1) Discuss the revenue model(s) that Progressive utilizes in conducting electronic commerce. Next, select at least one other revenue model discussed in this module and comment on how Progressive could utilize it in conducting electronic commerce.

2) Describe the elements Progressive uses in creating an effective business presence on the Web. Do you believe that they are effective with their current approach? Also, provide at least one recommendation that you would make to Progressive for improving their Web presence.

3) Identify factors that Progressive utilizes to enhance the Web site users experience. Do you believe that they are effective with their current approach? Also, provide at least one recommendation that you would make to Progressive for improving their Web site users experience.

4) Search for a competitor for Progressive, explore the competitors Web site, and comment on their Web presence and Web site user experience. Which of the two sites are more effective and user friendly? Support your response.