Question: https://www.researchgate.net/publication/254874997_Nestle_Divesting_Perrier (case link) a) After benzene incident, what problems were faced by Nestle and how it overcame those problems. (10 marks) b) Why products fail?

https://www.researchgate.net/publication/254874997_Nestle_Divesting_Perrier (case link)

a) After benzene incident, what problems were faced by Nestle and how it overcame those problems. (10 marks)

b) Why products fail? Using the case facts reflect any two reasons products can fail. (10 marks)

c) Using product development process re-launch Perrier in the market. (15 marks)

d) From the information presented in the case, build a business scenario and design a brochure for trade shows or trade press for b-2-b marketing. (15 marks)

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