https://www.shinola.com/

Shinola sells more than just watches or bikes or leather accessories. It sells gritty Detroit, authentically American values, emotions, and a roll-up-our-sleeves lifestyle, things that lie at the heart of consumers' feelings and behavior toward the brand.

1. How does Shinola successfully differentiate itself from its competitors?
2. Identify 5 of Shinola's offerings.
3. Do these products satisfy customer needs, customer wants, or customer needs and wants?
4. What individual and group factors may influence the appeal of Shinola products?
5. In your opinion, where in the product life cycle do the watches fall? Explain your answer

Product Life Cycle Sales start to grow rapidly. Persuasive advertising may be used. Prices may be reduced as new competitors enter the market. Profits start coming. Maturity Decline sales Product is launched. Sales grow slowly as people are not aware of the product. Informative advertising is used Usually no profit Introduction downloaded from www.dineshbakshi.com interactive crosswords, quizzes, mindmaps, flash games. Growth Sales now increase slowly. Intense competition in the market. Competitive or promotional pricing may be used. Advertising expenditure at its highest to sustain growth. Profits may soon start to fall as the product enters the saturation stage. Sales will fall. Product loses its appeal. Stiff competition in the market. Advertising is reduced and then stopped. Production may be stopped in the future. Time