https://www.youtube.com/watch?v=e4qVLSE9efk(Links to an external site.) Diversification is a strategy of entering product markets different than those in
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https://www.youtube.com/watch?v=e4qVLSE9efk(Links to an external site.)
Diversification is a strategy of entering product markets different than those in which a company is currently engaged.
What is the risk of diversification for Google?
What can Google do better than any of its competitors in its current market?
What strategic assets are needed to succeed in the new market?
Can Google catch or surpass their competitors?
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