Hulu 1. (10 marks) - Classify each transaction in the below list of recent Disney mergers and acquisitions as either vertical or horizontal. Provide a numbered list of your answers with a sentence for each explaining your reasoning. (approx. half page) Date Target Description Disney originally invested in Hulu, an online streaming company similar to Netflix, in 2009. With Disney's acquisition of November 9, 2018 Fox, Disney obtained control of Hulu. December 14, 2017 Fox Twenty-First Century Fox (Fox) is involved in the film and television industries. Disney invested in Bam Tech in 2016 and acquired control of the company in 2017. Bam Tech was spun off from MLB August 8, 2017 Bam Tech Advanced Media, the digital media arm of Major League Baseball. As a technology subsidiary of Disney, the company develops streaming video technology for Disney's proprietary video offerings. February 10, 2017 Euro Disney This transaction made Euro Disney a wholly-owned subsidiary of Disney. Euro Disney includes Disneyland Paris and the related studios and hotels. March 24, 2014 Maker Studios Maker Studios is a multi-channel network. It has significant viewership in the U.K., Brazil, and Australia, and is actively expanding in Asia. After Disney acquired the company, it became known as the Disney Digital Network. October 30, 2012 Lucasfilm Based in San Francisco, Lucasfilm is most famous as the developer of the Star Wars and Indiana Jones franchises. November 14, 2011 Babble Media Babble is an online magazine and blog network targeting young, educated, urban parents. The company is part of the Disney Interactive Media Group. Rocket Pack is both a game developer and a game development platform. Its platform allows developers to build social March 3, 2011 games that work on browsers and social gaming platforms. Rocket Pack Hulu 1. (10 marks) - Classify each transaction in the below list of recent Disney mergers and acquisitions as either vertical or horizontal. Provide a numbered list of your answers with a sentence for each explaining your reasoning. (approx. half page) Date Target Description Disney originally invested in Hulu, an online streaming company similar to Netflix, in 2009. With Disney's acquisition of November 9, 2018 Fox, Disney obtained control of Hulu. December 14, 2017 Fox Twenty-First Century Fox (Fox) is involved in the film and television industries. Disney invested in Bam Tech in 2016 and acquired control of the company in 2017. Bam Tech was spun off from MLB August 8, 2017 Bam Tech Advanced Media, the digital media arm of Major League Baseball. As a technology subsidiary of Disney, the company develops streaming video technology for Disney's proprietary video offerings. February 10, 2017 Euro Disney This transaction made Euro Disney a wholly-owned subsidiary of Disney. Euro Disney includes Disneyland Paris and the related studios and hotels. March 24, 2014 Maker Studios Maker Studios is a multi-channel network. It has significant viewership in the U.K., Brazil, and Australia, and is actively expanding in Asia. After Disney acquired the company, it became known as the Disney Digital Network. October 30, 2012 Lucasfilm Based in San Francisco, Lucasfilm is most famous as the developer of the Star Wars and Indiana Jones franchises. November 14, 2011 Babble Media Babble is an online magazine and blog network targeting young, educated, urban parents. The company is part of the Disney Interactive Media Group. Rocket Pack is both a game developer and a game development platform. Its platform allows developers to build social March 3, 2011 games that work on browsers and social gaming platforms. Rocket Pack