Question: HW: Marketing Strategy BCG Analysis Problem P&G had conducted a performance evaluation of its leading products and came up with the following: Market Share Largest

HW: Marketing Strategy BCG Analysis Problem P&G had conducted a performance evaluation of its leading products and came up with the following: Market Share Largest Competitor Market Share Annual Growth 20 Pert Plus Shampoo Crisco Shortening Bounty Paper Towels Jif Peanut Butter 20 40 20 30 2010 12% 29% 14% 3% As Vice-President of Strategic Planning at P&G. You are expected to: a) Compute the relative market shares for the four SBUS. b) Draw the BCG Portfolio Matrix Chart.(Remember to label the axes and label the squares) c) Classify the four SBUs based on the four squares in the BCG Matrix d) Make a recommendation with your explanation about each SBU based on the BCG analysis. Please provide a memo detailing your workings and recommendations to your firm. (2 page limit)

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